Gen-Z has had a huge influence on many aspects of modern life with the cosmetic industry perhaps receiving the biggest impact. Makeup trends are constantly sweeping through the internet with TikTok and Instagram giving them a boost in popularity due to the young audience taking them onboard. This generation has been able to have such an impact on these trends due to them being the most open to expressing their views.
It was found that 83% of Gen-Z women bought beauty products online from the influence of TikTok creators who recommended them. This shows the power that social media has when it comes to deciding the trends and how Gen-Z has the greatest influence in making these trends more relevant in the modern world.
This guide will explore the most popular Gen-Z cosmetics and how the generation has been able to turn these into trends that have influenced others to take note.
Popular Gen-Z Cosmetics
Soft Glam Makeup
When it comes to Gen-Z makeup styles, soft glam is definitely the most popular when attempting to create a sophisticated look that is subtle to several occasions as it combines both full glam and natural glam. It allows you to create a polished look while still maintaining a natural appearance for everyday use. You can use it to enhance certain features of your face, such as your eyes with unique eyeliner styles. When applied correctly, soft glam makeup can give you the natural glow you’re searching for.
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Graphic Eyeliner
While soft glam is a Gen-Z trend, there is also a graphic eyeliner trend that leaves behind the natural aesthetic and aims for a bold look that can be used in unique situations. Gen-Z is very big on creativity and expression, which is exactly why graphic eyeliner designs have taken the generation by storm. A combination of different products and materials can be used to create this look, such as gels and liquids. Drag queens are now very luckily very accepted and celebrated in today’s society and they are big advocates of the graphic eyeliner trend. For example, Chappell Roan is a pop star who has fully embraced the drag queen look.
Faux Freckles
Faux freckles have made a big comeback in recent years with Gen-Z being a big advocate for older stylistic elements. After being hugely popular in the 1960s with the likes of Marilyn Monroe bringing it to fame, Gen-Z have now put their own stamp on it. Making these freckles look as natural as possible is the aim with lip liner and eyeliner making for an easy solution to achieving this look. These faux freckles are usually put on the nose and cheek area. Social media makeup enthusiasts have claimed that they’ve cracked the code for the perfect faux freckles, and apparently, all you need is a broccoli floret to give you an even spread.
Natural Ingredients
Sustainability and using natural ingredients is a huge Gen-Z trend as they are the first generation to make a real attempt to save the planet through reducing their carbon footprint. A study showed that 67.7% of Gen Zs view sustainability as important when choosing their beauty and grooming products and more than half (56.2%) are likely to pay more for a product that is ethically sourced. This shows how much the generation has pushed sustainability and why it has become such a big selling point for cosmetics.
Bleached Eyebrows
Bleached eyebrows are one of the quirkiest trends in the Gen-Z era with it being something that has skyrocketed in popularity off the back of TikTok, but actually originated on high-fashion runways. While you can use bleach for this look, it can also be achieved through other means. You can create the bleached-look brows by putting concealer into your eyebrows and mixing it in with a spoolie. It is known to be a statement look that is completely different from anything else seen previously with many people associating it with the futuristic aesthetic.
Lip Filler
Enhancing your appearance with lip fillers has become very popular over the last decade or so with Gen-Z being the frontrunners in promoting this look. The aim is to achieve facial harmony by plumping up the lips to fit with your other facial features. You can go multiple ways with your lip filler, as you can go for subtle and gradual enhancements or go for a more plump and full appearance. While many influencers have started to steer away from the lip filler trend, such as Molly-Mae Hague, it still remains very popular among Gen-Z women due to past social media promotion of the trend. There are other cosmetic procedures like piezo rhinoplasties that have increased in popularity due to Gen-Z exposure. This includes procedures like piezo rhinoplasty, chin augmentation and facial fillers.